Apurba started his career at the age of 17 as a featured writer for The Daily Star (a reputed daily in Bangladesh). After 7 years at the English outlet, he worked as a copywriter for different advertising agencies and non-profits, where he got to work with renowned local and foreign brands. Working in advertising, his most able work included the first campaign in Bangladesh that included transwomen for Robi Axiata.

In 2019, he started his own creative studio called 360 ONE. Apurba currently works as the Managing Director of THE IDEA COMPANY, a creative studio focused on bringing life to ideas that can bring positive change.

Other than his day job, he still writes columns for different English and bangla outlets. He is also a semi-professional musician and an amateur artist.